For the last few years, NASCAR, Indy car, and Formula One drivers have been wearing a special head restraint, known as a HANS (Head and neck support) device. It's designed to prevent severe injuries from violent whiplash when the race car suddenly decelerates, as in a crash.
For business folks who have been whiplashed over the past few days by the sudden jolts in the stock market, this device might look attractive for more than just race car drivers.
But along with head and neck restraints to deal with volatility, businesses should be looking at software-as-a-service (SaaS) solutions as well. SaaS offers several valuable advantages in this uncertain market, and marketers should be touting them.
No long term lock-in
Many SaaS subscriptions run year-to-year or even month-to-month. Companies don't need to lock-in a long term commitment. They can assess their need for the solution periodically and easily make adjustments.
SaaS subscriptions often give companies the flexibility to add or subtract users as needed. There's no new hardware or software to bring up or take down. When expanding the business, companies can add users. When scaling back, they can subtract users.
Most SaaS solutions can be deployed fairly quickly. Though it may take some time to input data, configure the solution and learn how to use it, the SaaS application itself is already up and running. The months required to install and customize on-premise applications is cut to days or weeks.
Coping with uncertainty
The bottom line: your prospective customers are trying to manage in an usually volatile environment. Show them how a SaaS solution can help.
This work by Peter Cohen, SaaS Marketing Strategy Advisors is licensed under a Creative Commons Attribution 3.0 Unported License.